Strolll and the EIC Accelerator: AR Glasses to Help People Walk

Strolll, founded by Tom Finn and based in Stafford, England, uses augmented reality glasses to show visual cues, such as lines on the floor, that help people with Parkinson's disease and other neurological conditions start walking when their gait freezes. The idea came in 2018, when Finn saw his father walk again after a physiotherapist laid coloured strips across the kitchen floor, according to Strolll. In the EIC Accelerator's June 2023 cut-off it was selected, with a grant-only award, for NavigAIt, "an artificial intelligence application for augmented reality glasses to provide intelligent on-demand cueing to assist everyday walking for people with Parkinson's disease anywhere, anytime". Strolll does not appear in CORDIS, the EU's project database, so the project's budget, dates and reports are not public.

In March 2025 Strolll raised a €12.2 million Series A led by IW Capital, according to EU-Startups. Its website now describes a product that helps "clinicians deliver more engaging and effective neuro rehabilitation" in therapy sessions, according to Strolll. Studies of its home-based augmented reality gait and balance therapy for Parkinson's have been published in Physical Therapy, according to Oxford Academic. An everyday, on-demand walking aid, the product named in the EIC award, is not listed.

Where Strolll Stands Now

Strolll's accounts for 2025 show average staff of 29, up from 12 in 2023, cash of £3.65 million and net assets of £7.38 million, according to filings at Companies House. The filings also show the lead investor's nominee becoming a person with significant control in February 2026, co-founder Jorgen Ellis ceasing to be one, a charge registered in June 2026 and further share allotments in August and September 2026. The company's revenue is not shown in its abbreviated accounts.

The Technology: Cues Only the Patient Can See

Freezing of gait is a sudden inability to take the next step. Strolll's founder saw visual cues on the floor release his father from it, but such cues have to be set up in advance. Strolll's glasses project cues and gamified exercises into the patient's field of view. The EIC project aimed to add artificial intelligence so that cues appear on demand, wherever and whenever the wearer freezes.

What the EIC Award Promised, and What the Record Shows

The award described an AI application for everyday walking, anywhere, at any time. What the record shows is a company that has grown quickly and raised significant private capital around clinical and home rehabilitation. Whether the on-demand AI cueing was built, and how the EIC money was spent, cannot be checked because no project record is public.

1. AR rehabilitation productDeliveredOn the market.
2. On-demand everyday cueingUnverifiedNot listed.
3. Clinical evidenceGrowingPublished studies.
4. EIC project reportingUnverifiedNot in CORDIS.

The Money

The €12.2 million Series A in 2025 transformed Strolll's balance sheet, which had shrunk in 2024. The size of the EIC grant has not been published by the company, and whether it was paid by the EU or by Innovate UK under the UK's Horizon Europe arrangements is not public.

What Cannot Be Checked

Why Europe Should Care

A wearable aid that works at home and outdoors, not only in therapy sessions, would matter to people whose walking freezes without warning. Strolll has built a business in rehabilitation; the everyday aid the EIC backed is still to be seen.

The Verdict

Strolll and the EIC have not been asked for comment for this article. It is based entirely on public records and published statements, linked throughout.