Pinpoint Innovations Limited, better known by its brand Tracworx, set out to show Irish hospitals where their patients were. Its founders, three University of Limerick students, put small Wi-Fi tags on surgical patients so that the time each one spent on the ward, in theatre and in recovery was logged without anyone writing it down. In June 2019 the European Commission picked the company in the 5 June 2019 cut-off of the EIC SME Instrument Phase 2, the Horizon 2020 forerunner of the EIC Accelerator, and awarded it €2,043,879.43 for a patient-flow analytics tool, according to CORDIS.
Seven years later the company is in liquidation. A creditors' meeting on 6 February 2026 appointed liquidators from Interpath Advisory, according to SoloCheck, which reproduces Irish company register (CRO) filings, and The Currency. By then it no longer tracked patients at all: it sold RFID tracking for kegs, gas cylinders and pallets.
Company file
- Legal entity
- Pinpoint Innovations Limited, CRO 586298, incorporated 20 July 2016
- Trading names
- Tracworx, Worx, Worx.Ai, Pinpoint Medical
- Base
- Limerick; registered office moved to the liquidators in Dublin 2 in February 2026
- Founders
- Chris Kelly (CEO), Fionn Barron (COO), Eoin O'Brien (CTO)
- Investors named
- Frontline Ventures, Furthr VC, Dogpatch Labs, Des Traynor, John Herlihy
- EIC project
- Project Tracworx, grant agreement 880896, November 2019 to October 2021, grant only
- EIC Fund
- Not in the EIC Fund portfolio
- Status
- Creditors' liquidation, Interpath Advisory
Pinpoint, Tracworx and Worx: One Company, Several Names
The EC winner list names the beneficiary as "Pinpoint Innovations Ltd" of Limerick, with the website www.worx.ai and the project title "Project Tracworx". All three names belong to one company. SoloCheck and Business Barometer, both drawing on CRO data, list Tracworx, Worx, Worx.Ai and Pinpoint Medical as registered trading names of company 586298. Pinpoint was also the name of the original device: the 2020 peer-reviewed study of the tags calls it "Pinpoint: a wearable real-time location services device".
In public the company traded almost entirely as Tracworx. In 2022 the worx.ai domain forwarded to tracworx.ai, which then advertised a beta of a "WORX.AI Smart Tag" for returnable packaging, according to snapshots in the Internet Archive. Neither domain loaded over HTTPS when checked for this article. The EC list carries one row for the project, and CORDIS names Pinpoint Innovations as the only participant, so no other company shared the grant.
The Technology: Wi-Fi Tags in the Operating Theatre
Hospitals usually record when a patient enters and leaves theatre by hand, and many real-time location systems need their own network of Bluetooth beacons, RFID readers or infrared sensors. Tracworx's pitch was that its tags used the hospital's existing Wi-Fi, so nothing had to be installed. Patients wore a tag from admission to discharge, and a cloud dashboard showed where each one was and how long every stage of care took, the company told Fora in December 2019. It planned to charge hospitals a set-up fee plus a monthly software subscription.
The idea was tested. Surgeons at University Hospital Limerick used the tags in the theatre department from June to September 2017 and published the results in BMJ Innovations in 2020, with the three founders among the authors. For 83 patients with complete data, the tags' start and end times differed from manual records by an average of 0.43 and 1.63 minutes, and the study concluded the device gave a reliable record of theatre use without manual input. CORDIS lists the paper as the project's only publication. In late 2019 the company had pilots in two Irish hospitals, including University Hospital Limerick, and one in the UK, and nine full-time staff in Limerick, according to Fora.
"If you were to look at the hospital environment now, and particularly the operating theatre environment, it is a hugely costly environment."
Chris Kelly, chief executive, to Fora, December 2019What the EIC Grant Promised, and What CORDIS Shows
The grant agreement was signed on 16 October 2019 and the project ran from 1 November 2019 to 31 October 2021. Its objective was a real-time tool to find bottlenecks in patient flow, so hospitals could raise throughput, cut the average length of stay and record treatment costs better, CORDIS says. The EU covered 70% of the €2,919,827.75 budget.
The final periodic report describes a different project from the one funded. "The hospital market closed up overnight" when Covid-19 arrived, it says, and the company turned its tags into Blueworx, a system that logged when two workers spent more than 15 minutes near each other. The report says Blueworx let "over 10,000 people" return to work and names AppleTV, TG4 and Reagecon as customers. It says the system ran in "7 countries" but lists six places, among them Tenerife and Fuerteventura, which are both in Spain. HR Headquarters reported in October 2020 that Troy Studios used the devices while filming Apple TV's series Foundation, and TG4 for Ros na Rún.
A company running a returnable packaging fleet then approached Tracworx about losing up to 10% of its assets each year, the report says, and by the end of the project the company called itself "hardware agnostic" and focused on pallets and kegs. It reported ISO 9001 certification, 12 full-time staff with "a clear path to expand to 32" by the end of 2023, and trademarks in Europe, the US and China. It promised to bring the platform back to hospitals "once the hospital market opens up". No hospital deployment after 2021 has been announced, and the company's later website listed oil and gas, brewing, food and tools as its use cases, according to an archived copy.
- Real-time tracking and analytics platformDeliveredPlatform built and sold, first for contact tracing, then for asset tracking, per CORDIS and HR Headquarters.
- Patient-flow analytics sold to hospitalsNot achievedHospital work paused in 2020; no hospital customer announced after the project.
- Team of 32 by end of 2023UnverifiedNo headcount published after the 12 FTE of October 2021.
- 24 million packaging assets tracked by end of 2023Not achievedNo customer or figure on this scale has been announced.
- Peer-reviewed validationDeliveredBMJ Innovations, 2020, from a 2017 pilot that predates the grant.
In fairness, the pivot was a reasonable response to a pandemic that shut its only market, and the report states it openly. But the EU grant paid for two years in which the patient-flow product, the thing it was awarded for, stopped being the company's business.
What Came After the Grant
Tracworx won the overall InterTradeIreland Seedcorn prize of €100,000 in November 2019, according to TechCentral. By March 2022 it had raised €2.6 million in total including that prize, was piloting its packaging system with three global companies and had received a second tranche of Horizon 2020 money, Silicon Republic reported. In October 2022 The Currency reported a €2 million raise from venture firms and angels, with trials under way at four international companies. VCBacked records a $2.0 million pre-seed round in August 2022 from Frontline Ventures, Furthr VC, Dogpatch Labs, Des Traynor and John Herlihy; another database, FundedIQ, puts the same round at $100,000. SoloCheck lists Allied Irish Banks (Holdings and Investments) Limited as the largest corporate shareholder among ten shareholders; how and when it invested is not public.
The last commercial announcement found came in April 2025, when the UK pallet company Junction 4 Pallets said it would offer Tracworx tracking for reusable plastic containers, according to Packaging Gateway and SP News. Chris Kelly said then that the company's tracking of kegs and pallets was "now scaling into RPC management". No revenue figures or named keg or cylinder customers have been published.
Liquidation and the Sale of the Software
The register shows the strain before the end. The company's annual return made up to 30 September 2024 was only filed on 1 May 2025, its latest filed accounts are for 2023, and its next accounts were due on 30 September 2025, according to SoloCheck. Directors changed on 1 and 10 October 2025. On 23 January 2026 The Currency reported that Tracworx had called a creditors' meeting to appoint Brendan O'Reilly and Mark Degnan of Interpath Advisory as joint liquidators. The meeting took place on 6 February 2026, when the company passed a resolution to wind up and notified the CRO of the liquidators' appointment, according to SoloCheck and Business Barometer. The free register extracts do not show the company's losses, debts or staff, and the cause of the failure has not been stated publicly.
In 2026 the asset sale firm Gordon Brothers offered for sale the intellectual property of "Pinpoint Innovations Limited (in Liquidation), previously trading as Tracworx": the cloud platform and handheld apps, a GraphQL API, its RFID system designs and its US, EU and Chinese trademarks, for tracking pallets, kegs, crates and containers in the fuel, beverage and retail sectors. Expressions of interest were due by 11 August 2026. Whether the IP was sold, and to whom, is not public.
What cannot be checked
Pinpoint Innovations is not among the roughly 315 companies listed in the EIC Fund portfolio, and CORDIS shows no other EU project for it. How much of the €2.04 million grant was paid out, what creditors are owed and whether the IP sale found a buyer are not public.
Why Europe Should Care
The funded idea, cheap measurement of how patients move through hospitals, addresses a real cost: operating theatres are among the most expensive rooms in a health system, and the Limerick study showed the tags could replace manual time records. The later business fits EU policy even more directly. The Packaging and Packaging Waste Regulation requires that from 2030 at least 40% of the transport packaging that businesses use, including pallets and crates, be reusable and part of a reuse system, as trans.info summarises. Reuse systems need to know where their assets are, which is what Tracworx sold. The company ran out of road before that rule takes effect.
What the EIC funded
A real-time patient-flow tool to raise hospital throughput and cut length of stay, from a company with hospital pilots in Ireland and the UK.
What the record shows
Contact tracing for film sets and factories, then RFID tracking of kegs and pallets, about €2 million of private money, and a creditors' liquidation in February 2026.
The Verdict
A platform that outlived its purpose
Tracworx delivered working technology and changed markets quickly when Covid closed hospitals, and it said so in its EU report. But the patient-flow product the EIC paid for never reached hospitals at scale, the packaging business did not grow enough to survive, and the company is now insolvent, with its software offered for sale by the liquidators.
Pinpoint Innovations, its liquidators and the EIC have not been asked for comment for this article. It is based entirely on public records, company statements and EU project data, linked throughout.
Sources
- CORDIS, Project Tracworx fact sheet, periodic report and results
- European Commission, EIC SME Instrument Phase 2 beneficiaries, 5 June 2019 cut-off
- SoloCheck, Pinpoint Innovations Limited and Business Barometer
- The Currency, 23 January 2026 and 3 October 2022
- Gordon Brothers, IP sale of Pinpoint Innovations Limited (in Liquidation)
- BMJ Innovations, theatre utilisation study, 2020
- Fora, 9 December 2019
- TechCentral, 29 November 2019
- HR Headquarters, Blueworx launch, 27 October 2020
- Silicon Republic, 7 March 2022
- VCBacked, Tracworx and FundedIQ, Tracworx
- Packaging Gateway, 30 April 2025 and SP News, 29 April 2025
- Internet Archive, tracworx.ai, November 2022 and April 2024
- EIC Fund, invested companies
- Regulation (EU) 2025/40 on packaging and packaging waste and trans.info summary
