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Sustonable's EIC Accelerator Plastic Bottle Stone, 7 Years On

October 7, 20262,173 words11 min

The company behind Sustonable has three names in the public record. The Dutch business register lists it as Innovative Stone Technologies B.V., registration number 61695858, with the trading name INNSTECH, according to OpenCorporates and North Data. CORDIS spells the grant holder "Innovative Technologies Stone BV", with the words in a different order, at the same address in Alphen aan den Rijn, according to the project fact sheet. The European Commission's list of 5 June 2019 winners names it simply "INNSTECH", in Amsterdam. Sustonable is the product, the brand, the project acronym and the web address, and today the company presents itself under that name on its website.

The material is a thin slab of crushed mineral bonded with recycled PET from plastic bottles instead of the resins used in engineered quartz stone. In the June 2019 cut-off of the EIC SME Instrument Phase 2, the Horizon 2020 pilot of what became the EIC Accelerator, the company won an EU contribution of €2,162,758.50 towards a €3,089,655 project to upgrade its production line and qualify the material for kitchen countertops. The project ran from 15 November 2019 to 14 November 2021. It was grant only, and the Commission's list names INNSTECH as the sole company of the project.

€2.16MEU contribution, Phase 2
€3.09MTotal project cost
10,000 m²Trial production reported by November 2021
ActiveAccounts for 2024 filed in May 2026

Company file

Legal entity
Innovative Stone Technologies B.V., KvK 61695858
Trading names
INNSTECH; product and brand Sustonable
Registered address
A. van Leeuwenhoekweg 24, Alphen aan den Rijn
Production address
Polatlı Organised Industrial Zone, Ankara, Türkiye
CEO
Laurens van Graafeiland, co-founder
Origins
Work began in 2014 with three founders
Staff
Not public in sources checked
EIC funding
SUSTONABLE, Phase 1 (€50,000, 2019) and Phase 2 (June 2019 cut-off, grant only)
EIC Fund
Not in the portfolio

Where the Company Stands Now

The company is active. North Data records balance sheets for 2022, 2023 and 2024, the last two published on 5 May 2026, and lists no insolvency, according to North Data; OpenCorporates lists the company as active. The figures in those balance sheets are behind a paywall and could not be checked for this article, so equity, losses and staff numbers are not reported here.

The website gives two addresses: the registered office in Alphen aan den Rijn and a site in the Polatlı Organised Industrial Zone near Ankara, labelled "Sustonable Türkiye", according to the company's news page. A CORDIS Results in Brief article published in April 2022 had already reported that INNSTECH "has now commissioned a demonstration production line to be located in Turkey", according to CORDIS. The Turkish operating entity, its owners and its capacity could not be identified in the sources checked.

Recent company news points the same way. In October 2025 Sustonable said it had been named "Startup of the Year" at the Sustainable Business Awards in Istanbul, an award its head of marketing accepted, and in July 2025 it announced REACH compliance, according to Sustonable. The award could not be confirmed with the organiser. In a September 2025 interview, the CEO told the Society of British and International Interior Design that the company was "now fully focused on the UK market", according to SBID.

How Bottle Stone Differs From Quartz Slabs

Engineered stone, the quartz slabs sold for kitchen worktops, is crushed quartz held together by petroleum-based resin and pressed into thick, heavy slabs. INNSTECH's process uses recycled PET as "the only binder material, without any volatile chemical solvents", and makes thinner, lighter slabs, according to the company's Phase 1 report. The company says each square metre uses about 100 PET bottles, a figure repeated by CORDIS and SBID. Designs are applied by sublimation printing, which lets the same base slab imitate marble, terrazzo, concrete or wood, according to Sustonable.

The recipe has changed. The 2019 project describes quartz and recycled PET; the company's current environmental product declaration, published on 18 April 2025 and valid until April 2030, covers a "rGlass+rPET+Feldspar" surface, with recycled glass and feldspar, according to Environdec. An earlier declaration for the product, registered as S-P-03743, expired on 17 May 2026, according to Environdec.

The headline efficiency claims have also moved. The 2019 project objective said the slab uses "only 20% of the raw materials" of engineered stone; the 2022 CORDIS article quoted "only 50 % of the raw materials"; and the company's 2025 news said "70% less raw material". The three figures cannot all describe the same product, and none of them has been independently tested in a public source.

What the EIC Project Promised, and What the Record Shows

The Phase 1 feasibility study, a €50,000 grant from February to May 2019, set out the plan. The pilot plant had produced about 450 slabs of 250 by 80 cm, and the product "is not 100% qualified for kitchen countertops yet". Phase 2 was to add a proprietary surface-hardening layer so the product "will qualify on all criteria for kitchen countertops", raise output from 7,000 m² a month on one shift to 23,000 m² a month on three shifts (given as 250,000 m² a year), and demonstrate recycling with a take-back system, according to the Phase 1 report. The Phase 2 objective added a medium-scale plant of 400,000 m² a year, revenue of €48.4 million in 2027, and said the Dutch countertop leader Dekker had "signed up as a co-investor" to sell and install the material, according to CORDIS.

The final report, covering November 2020 to November 2021, is frank. The production line was commissioned and trial production of 10,000 m² was run. But "the SUSTONABLE product does not fully meet the engineered stone requirements yet", it says; it was accepted as a kitchen worktop by the Danish fabricator DFI Geisler, while with Dekker Zevenhuizen the company was discussing selling the current product "with a different sub-brand" and continuing development. A first recycling test with cutting and polishing waste worked, and "the process is now commercially ready", though capacity and efficiency "needs to be improved", according to the Phase 2 report. The project ended on its scheduled date. Holland Circular Hotspot dates the first customer deliveries to October 2021, a month before the project closed, according to its case study.

  1. Qualify for all kitchen countertop criteriaPartlyFinal report: does not fully meet engineered stone requirements; accepted by DFI Geisler.
  2. Production line commissioned and in useDelivered10,000 m² trial production; first customers from October 2021.
  3. 250,000 m² a year capacityNot achievedNo capacity figure announced by the company or others.
  4. Recycling and take-back systemPartlyWaste recycling test succeeded; no take-back scheme reported.
  5. Sales through DekkerNot achievedOnly talks reported in 2021 and 2022; no launch announced.
  6. €48.4M revenue in 2027UnverifiedNo revenue figure is public.

The grant also covered a related company. CORDIS lists Sustonable Stone Technologies SL in Paiporta, near Valencia, as a linked third party that received €77,875 of the EU contribution, according to CORDIS. Founded in 2018 with Innovative Stone Technologies as proprietor, it changed its name to Bison European Partners SL in June 2023, when its directors since 2018 were replaced by a corporate director, according to North Data. Its current business is listed as wholesale trade.

What It Has Achieved Since

The product has found buyers, mostly for walls rather than kitchens. The largest named project is Terminal 1 of Lisbon airport, where wall panels in a custom "Lisbon Terrazzo" design were installed for the operator ANA, using about 35,000 PET bottles, according to the Solar Impulse Foundation, which dates the project to 2025; SBID and the company also list the project. The website names other installations, including employee restrooms at IKEA in the Netherlands, the Amsterdam RAI convention centre and University Hospital Groningen, according to Sustonable; these could not be confirmed with the clients.

The Solar Impulse Foundation, which first labelled the solution in August 2018, now rates it as at commercial scale-up with multiple commercial applications, and records the company's price claim of "10 to 20% less than traditional engineered stone", according to its profile. In the 2019 project, the claim was "up to 50% cheaper".

No equity round, investor or acquisition has been announced in the sources checked. Holland Circular Hotspot says the founders were joined by Dekker Zevenhuizen in 2017 and by Shibumi International DMCC in 2019, without giving terms, according to its case study; no second source was found. The company is not in the EIC Fund portfolio, which is consistent with a grant-only award. Besides the two SUSTONABLE grants, North Data and CORDIS show no other EU project of the company.

What the 2019 plan said

Countertops that meet every engineered stone criterion, a 400,000 m² plant, sales through the Dutch market leader and €48.4M revenue in 2027.

What the record shows

A commercial product used mainly for wall panels and restrooms, made at a Turkish site of undisclosed capacity, with no published revenue.

Why It Matters for European Policy

INNSTECH's material sits under two EU priorities. The Commission's Circular Economy Action Plan names plastics and construction among its key value chains. But the bottle-grade PET the company relies on is increasingly needed by the drinks industry itself: the Single-Use Plastics Directive requires PET beverage bottles to contain at least 25% recycled plastic from 2025 and all plastic beverage bottles at least 30% from 2030, as summaries of the directive also set out. Turning bottles into slabs competes with turning them back into bottles.

Engineered stone is also under health scrutiny. Australia banned the manufacture, supply and installation of engineered stone benchtops, panels and slabs from 1 July 2024 over silicosis among stone workers, according to the Australian Institute of Health and Safety. A lighter alternative made with less mineral would fit that shift, but the crystalline silica content of Sustonable's current formula is not stated in the sources checked. The European production base has also moved: the Phase 2 plan was to scale manufacturing with a Dutch partner, while the company's production address is now outside the EU.

What cannot be checked

Revenue, losses, staff, the capacity of the Turkish line, who owns it, and whether the countertop grade was reached after 2021 are not public in the sources checked.

The Verdict

A product, not yet the countertop

The EIC grant helped turn a pilot recipe into a commercial surface that is on airport walls and in public restrooms. It did not deliver what the grant was mainly for: a kitchen countertop meeting engineered stone standards, made at scale in Europe.

INNSTECH has not been asked for comment for this article. It is based entirely on public records and published statements, linked throughout.

Industry

ConstructionConstruction materials

Focus
  • Building products
Technologies
  • Composite materials
Keywords
  • Recycled PET
  • Wall panels
  • Countertops
  • Quartz

Start with the EIC Accelerator

Expert review for Step 1 and Step 2, suitability assessment and grant screening.

Eureka Network

Eureka Network offers multiple international collaborative R&D programs including Network Projects, Clusters, Eurostars, Globalstars, and Innowwide, with funding ranging from €50K to €6.75M per project depending on the specific program. The network focuses on market-driven innovation and deep-tech development across diverse technology sectors including ICT/Digital, Industrial/Manufacturing, Bio/Medical Technologies, Energy/Environment, Quantum, AI, and Circular Economy. Applicants include SMEs, large enterprises, research organizations, universities, and startups, with Eurostars specifically targeting R&D-performing SMEs.

EIC Transition

EIC Transition provides up to €2.5 million in funding to bridge the 'valley of death' between laboratory research and market deployment, focusing on technology maturation and validation. The program supports single legal entities or small consortia of 2-5 partners including SMEs, start-ups, spin-offs, and research organizations. Technology areas include Health/Medical Technologies, Green/Environmental Innovation, Digital/Microelectronics, Quantum Technologies, and AI/Robotics.

EIC STEP Scale-Up

EIC STEP Scale-Up offers substantial equity investments of €10-30 million for established deep-tech companies ready for hyper-growth and large-scale expansion. The program targets SMEs or small mid-caps with up to 499 employees who have secured pre-commitment from qualified investors. Focus areas include Digital & Deep Tech (Semiconductors, AI, Quantum), Clean Technologies for Net-Zero goals, and Biotechnologies.

EIC Pre-Accelerator

EIC Pre-Accelerator is a pilot program providing €300,000-€500,000 in funding for early-stage deep-tech development and preparation for the EIC Accelerator program. The initiative is exclusively available to single SMEs or small mid-caps from 'Widening countries' to support regional innovation development. The program covers deep-tech innovations across physical, biological, and digital domains.

EIC Advanced Innovation Challenges

EIC Advanced Innovation Challenges is a new pilot program offering €300,000 (Stage 1) and up to €2.5 million (Stage 2) for breakthrough deep-tech solutions through ARPA-style staged funding with demand-side integration. The program targets single entities or small consortia (2-3 partners) including SMEs, start-ups, and research organizations. Focus areas include Physical AI for autonomous robotics and New Approach Methodologies (NAMs) for animal-free biomedical testing, requiring TRL 4 entry with end-user commitment.

EIC Pathfinder

EIC Pathfinder offers up to €3 million for Open calls and up to €4 million for Challenge-based calls to support early-stage research and development with proof-of-principle validation. The program requires research consortia with a minimum of 3 partners from 3 different countries, including universities, research organizations, and SMEs. Technology focus areas include Health/Medical, Quantum Technologies, AI, Environmental/Energy, and Advanced Materials.

EIC Accelerator

EIC Accelerator provides flexible funding options including blended finance (€2.5M grant + €0.5M-€10M equity), grant-only (up to €2.5M), or equity-only arrangements for scale-up and market deployment of breakthrough innovations. The program targets SMEs, start-ups, and small mid-caps with up to 499 employees, with MedTech/Healthcare representing 35% of funded projects. Other technology areas include Biopharma, Energy, AI, Quantum, Aerospace, Advanced Materials, and Semiconductors.

Innovation Partnership

Innovation Partnership facilitates collaborative innovation between public and private sectors with typical funding of €1-5 million per project. The program supports cross-sectoral strategic technologies through public-private partnerships and consortia. Projects focus on addressing societal challenges through collaborative innovation approaches.

Innovation Fund

The EU Innovation Fund provides substantial funding of €7.5 million to €300 million for large-scale demonstration of innovative low-carbon technologies. The program targets clean energy, carbon capture, renewable energy, and energy storage technologies to accelerate the transition to a low-carbon economy. Applicants include large companies, consortia, and public entities capable of implementing large-scale demonstration projects.

Innovate UK

Innovate UK offers various programs with funding ranging from £25K to £10M depending on the specific initiative, supporting business-led innovation, collaborative R&D, and knowledge transfer. The organization funds projects across all sectors with particular focus on emerging technologies and supports UK-based businesses, research organizations, and universities. Programs are designed to drive economic growth through innovation and technology commercialization.

Industrial Partnership

Industrial Partnership provides €2-10 million in funding for industrial research and innovation partnerships focusing on manufacturing, industrial technologies, and digital transformation. The program supports industrial consortia and research organizations in developing collaborative solutions for industrial challenges. Projects aim to strengthen European industrial competitiveness through strategic partnerships.

Eurostars

Eurostars is a joint EU-Eureka program offering €50K-€500K for international R&D collaboration specifically led by SMEs. The program takes a bottom-up approach, accepting projects from all technology fields without predefined thematic restrictions. R&D-performing SMEs must lead the consortium and demonstrate significant R&D activities.

LIFE Programme

The LIFE Programme provides €1-10 million in funding for environmental protection, climate action, and nature conservation projects across the European Union. The program supports environmental technologies, climate adaptation strategies, and biodiversity conservation initiatives. Applicants include public authorities, private companies, NGOs, and research institutions working on environmental and climate challenges.

Neotec

Neotec is a Spanish program offering €250K-€1M in funding for technology-based business creation and development, supporting the growth of innovative Spanish SMEs and start-ups. The program covers all technology sectors and aims to strengthen Spain's technology ecosystem. Funding is specifically targeted at Spanish technology-based SMEs and start-ups to enhance their competitiveness and market presence.

Thematic Priorities

EU Thematic Priorities encompass various programs aligned with EU strategic priorities including green transition, digital transformation, health, and security initiatives. Funding amounts vary based on the specific program and call requirements, with projects designed to address key European challenges. Applicant eligibility varies by specific program and call, with different requirements for different thematic areas.
EIC AcceleratorBeneficiary Deep Dive#Sustonable#INNSTECH#recycled PET#engineered stone#circular economy#Netherlands
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