For startups and Small- and Medium-Sized Enterprises (SMEs) eyeing the lucrative funding opportunities offered by the European Innovation Council (EIC) Accelerator, a strategic approach to the application process is essential. This includes the EIC Accelerator Video and the Pitch Deck, integral components of the application. However, the key to a successful application lies in prioritizing the written proposal before delving into these visual and oral presentations.
The Importance of a Structured Narrative
The written application is the cornerstone of your EIC Accelerator application. It forms the foundation upon which your entire proposal is built. By focusing on this aspect first, you create a comprehensive and cohesive narrative that guides your video and pitch deck. This structured approach ensures that all components of your application are aligned and convey a consistent message.
Challenges of Revising Videos and Pitch Decks
Revising a video or a pitch deck post-production can be a challenging and resource-intensive task. A video, once shot and edited, requires significant effort to modify. Similarly, pitch decks, though more flexible than videos, still demand time and resources to realign with any changes made in the proposal narrative. By finalizing the written application first, you minimize the need for such revisions, saving valuable time and resources.
Streamlining the Application Process
Starting with the written proposal streamlines the entire application process. It allows you to clarify your project’s goals, objectives, and key selling points. This clarity then translates into a more focused and impactful video and pitch deck, as they are designed to reinforce the narrative established in the written document.
Tips for a Successful EIC Accelerator Application:
- Start with the Written Proposal: Develop a detailed and compelling written proposal that clearly articulates your project's value proposition.
- Align Your Video and Pitch Deck: Use the finalized written proposal as a guide to ensure your video and pitch deck are aligned with the narrative and key points of your application.
- Focus on Clear Messaging: In your video and pitch deck, emphasize the core message of your written proposal to maintain consistency across all elements of your application.
- Utilize Visuals Effectively: In the video and pitch deck, leverage visuals to complement and enhance the narrative, not to introduce new or conflicting information.
- Prepare for Possible Edits: While the focus should be on getting the written proposal right first, be prepared to make minor adjustments to your video and pitch deck if necessary after feedback or review.
- Engage Professional Help if Needed: Consider hiring professional writers, consultants, or video editors who are familiar with the EIC Accelerator application process and its specific requirements.
- Review and Refine: Before final submission, review all components of your application together to ensure they present a cohesive and compelling case to the EIC evaluators.
By prioritizing the written proposal in the EIC Accelerator application process and ensuring alignment across all components of your application, you enhance your chances of successfully securing this competitive funding.
